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Alabaster Co. · Mother's Day window · Apr 1 – May 6
Total blended revenue
Shopify revenue
Amazon revenue
TikTok revenue
Daily revenue trend
Apr 1 – May 6 · switch channels below
Channel revenue YoY
Shopify · Amazon · TikTok
Shopify units vs revenue
Units up, revenue down — mix shift story
2025 units
31,239
2026 units
37,426
2025 net rev
$1.15M
2026 net rev
$769K
2026 top SKU is the Mini Keychain Bundle (~$13.87 ASP) vs 2025's Bible Study (~$38 ASP) — more units, far lower revenue per order.
Top Shopify products
Top 5 by units · toggle view below
2025 season
2026 season
My Mom's Testimony
Key gifting SKU · Shopify
2025 units
7,159
2026 units
5,119
2025 net rev
$252K
2026 net rev
$99K
Amazon totals
Units ordered · product revenue
2025 units
24,986
2026 units
18,346
2025 revenue
$932K
2026 revenue
$432K
Amazon product performance — YoY deep dive
Units ordered & revenue by key product group
| Product | 2025 units | 2025 revenue | 2026 units | 2026 revenue | Units YoY |
|---|---|---|---|---|---|
| A Beautiful Year in the Bible | 21,138 | $814,855 | 7,007 | $184,566 | ↓ 66.8% |
| A Beautiful Year with Jesusnew '26 | — | — | 4,237 | $111,763 | New |
| My Mom's Testimony | 2,034 | $72,290 | 2,703 | $48,736 | ↑ 32.9% |
| Good & Beautiful Study | 191 | $6,211 | 2,808 | $51,069 | ↑ 1,370% |
| Mini Psalms Keychain Kitnew '26 | — | — | 542 | $9,756 | New |
| Highlighters | 436 | $4,420 | 131 | $1,660 | ↓ 70.0% |
| Book of Proverbs | 410 | $13,763 | 129 | $4,752 | ↓ 68.5% |
| Book of Psalms | 203 | $9,189 | 740 | $15,290 | ↑ 264.5% |
Alabaster Co. · Mother's Day window Apr 1 – May 6 · 2025 vs 2026